This has really been a long time coming. The adaptation to mobile for my blog was a no brainer to me. Over 70% of Internet users access the web via a mobile phone, smartphone or mobile device or tablet. Over 30% of those users, utilize their mobile devices as their primary method of accessing the Internet. Many of these stats, I tweeted out based upon my experience at AdventureCon 2013, a blogging workshop in San Antonio where bloggers learned from great Internet power players about internet technologies and tips. The challenge I had was determining if the content on my blog was better suited for it’s own standalone mobile site or if I should utilize a mobile responsive theme.
As a Word-press user, I was not impressed with many of the plug ins that were out there, that could detect a device and convert your site. It didn’t create the feel that I liked nor was it very user friendly. Converting your site to a mobile site can be tricky and in some ways it can change how you view your site and much more importantly whether you want to narrow your niche down further. My eventual plans are to enter into Building mobile sites for others which I’m able to do now with the dudamobile software as well as developing mobile apps. So why should you consider going mobile?
You go mobile because you can’t afford not to
The decision for a blog or a website to go mobile is about your user’s experience. I can’t tell you how frustrated I get trying to scroll through so much content and information or to not have user-friendly buttons to navigate a site easily. Being able to navigate a mobile friendly site just makes the experience better for the reader. My friend, Dr. Loretta Standley from drstandley.com also added a mobile site via gomobi.com and she has seen engagement to her site and her social media pages increase.
Really defines your niche
Another benefit I have found is that in Google Analytics, you can really keep track of the percentage of your traffic that is on a mobile device. This information is so important because you can tailor posts towards that mobile audience. Whether you have short posts with images and a call to action or content heavy posts that use a slide show effect, the key is to better understand your audience and the content that they are looking at.
For my blog, I have decided to keep travel, events and entertainment at the forefront. This is based on my traffic information. I also have adjusted my site towards what I plan on doing in the future which is to become a more robust online media consultant and manager for businesses and individuals.
So What Comes Next?
You need to decide if you are going to be mainly content based or if you are also going to have a mobile e commerce site. Affiliate bloggers will embed affiliate links, sell some ad space and integrate that into their mobile sites. Once you get into the mobile e commerce space of having users purchase direct from your site that is a whole different ballgame. If you sell products, services, or goods then you may want to consider making that a mobile optimized experience as well.
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If you’d like to hire me to help make your site more mobile friendly, please feel free to email me at blog<at>dallassinglemom.com.