Though many people, including myself, enjoy online shopping, we often hit some bumps like ordering the wrong size or discovering the product is not all we wanted it to be. Shopping in stores versus online are two completely different experiences, and the company Oak Labs has blended the two for the best shopping experience yet.
Oak Labs has teamed up with Polo Ralph Lauren, including the NorthPark Center location in Dallas, to introduce interactive fitting rooms.Oak Labs’ technology enhancement has defined shopping to many consumers, making for a practical and fun experience when it comes to trying out new clothes at stores. They’ve done this by building a touch-screen mirror to replace a standard mirror in the fitting room. This mirror syncs with the store’s existing inventory and point of sale systems, offering an immersive brand experience at the consumer’s fingertips.
Oak Labs provides a personal and interactive experience via this technology. Here’s how it works:
- Items are detected. Items brought into the fitting room are detected via RFID reading technology, prompting an item count to be immediately shown on the touch-screen mirror. Shoppers can view unique item details, request alternate colors or sizes, view stylist recommendations or request help from an associate for a more engaging person-to-person experience.
- Choose your light. Lighting themes customized to fit RL’s brand aesthetic – “Fifth Avenue Daylight,” “East Hampton Sunset” and “Evening at the Polo Bar” – offer an easy first touch point for the consumer.
- Choose your language. In keeping with the company’s global mindset, shoppers can translate the experience and communications with sales associates into their native language. Localization is available in English, Spanish, Portuguese, Chinese and Italian.
- Make a request. Need a different size or color of your item? All requests made by the customer are immediately delivered to a retail associate via iPad. Sales associates can respond to a shopper’s request with a friendly note that appears on the fitting room mirror (e.g. “I’ll be right there”) alongside their name and photo. Through streamlined communication, sales associates can ease the transition from the fitting room to checkout with mobile point of sale systems all while re-humanizing the experience.
- Make a purchase. Interested shoppers can send a summary of the items in the fitting room to their phone by sending a text message with a web-link and notify an associate when they are ready to checkout.
Expect to see this technology in other stores in the near future. Cheers to a new elevated way of shopping and making our lives easier when at the malls!