Travel memories often linger longest because of the people encountered along the way rather than famous landmarks alone. Genuine kindness from locals can transform any vacation into something truly special. With increasing concerns about mass tourism at popular spots choosing destinations known for warm welcomes has become essential. The latest Traveller Review Awards from Booking.com for 2026 recognize exactly those kinds of places around the globe based on guest feedback about accommodations.
One standout winner comes from Italy where the charming town of Montepulciano in southern Tuscany earned the title of most hospitable city worldwide. Perched on a hill this location delights visitors with its scenic beauty and renowned Vino Nobile wines that draw crowds for tours and tastings at local vineyards. What truly sets it apart however is the exceptionally friendly attitude of its residents who make every traveler feel welcomed and valued. This combination creates an atmosphere that goes beyond typical tourist experiences to foster real connections.
The awards highlight how hospitality shines through in small thoughtful gestures and sincere interactions from hosts. Montepulciano excelled by having a high percentage of its properties receive top honors relative to the total number available in the area. Such recognition underscores the importance of community spirit in travel choices today. Many people now prioritize recommendations from friends about kind locals when planning their journeys.
@elesplora 📍Montepulciano, MINI GUIDA👇🏻 ⠀ ⠀ Se vai in Toscana non puoi perderti Montepulciano, la città che ha incantato persino i vampiri! 🧛♂️ ⠀ Preparati ad una gita indimenticabile tra le sue stradine medievali e le sue cantine rinomate🍷 ⠀ ⠀ 📍Cosa vedere? ⠀ ⠀ Per una visita completa, inizia il tuo tour dal maestoso Palazzo Comunale e dalla splendida Piazza Grande 🏰 ⠀ ⠀ Poi si sa, Montepulciano è famosa per i suoi vini, in particolare il Vino Nobile di Montepulciano. Visita una delle numerose cantine della città per una degustazione guidata 🍇 ⠀ ⠀ Per una vista mozzafiato, sali sulla Torre di Pulcinella e lasciati incantare dal panorama sulle vigne e colline toscane 🌄 ⠀ ⠀ E se sei fan di Twilight, puoi rivivere le atmosfere del film visitando i luoghi che hanno fatto da sfondo al secondo film della saga, New Moon! 🌙 (magari ci farò un tiktok apposito, stay tuned 😉) ⠀ ⠀ 📌Salva il tiktok e condividilo con chi vorresti scoprire la bellezza di Montepulciano ✨ ⠀ . . . #tuscany #tiktoktrends #montepulciano #tiktokviral #travelvideo #tiktoktrending #travelbucketlist #perte #foryou #twilight #newmoon #toscana #travelcontent #italytravel #siena ♬ Solas – Gibran Alcocer
Other impressive cities also made the global top rankings as well showcasing diversity across continents. Magong located on the Penghu islands off Taiwan secured second place with its pristine waters and historic temples including the ancient Penghu Tianhou Temple dedicated to the sea goddess. Nature enthusiasts appreciate San Martin de los Andes in Argentina for its position next to the beautiful Lake Lacar which offers serene surroundings. Harrogate in England ranks fourth as a relaxing spa town perfect for those seeking peaceful getaways.
In fifth position sits Fredericksburg a quaint town in Texas celebrated for its strong German heritage that influences local culture food and events. The list continues with worthy mentions like Pirenopolis in Brazil Swakopmund in Namibia the Japanese city of Takayama and Noosa Heads in Australia each bringing unique flavors of hospitality. These places prove that friendliness knows no borders and can be found in unexpected corners of the world. Travelers seeking authentic experiences would do well to explore them.
@jesssoolio We didn’t manage a sunset that day as it was cloudy but the rain drops with Taipei city’s night view was a different kind of charm. Their dishes were really yummy with a taste of home and if you opt for their tea making experience, you can bring back the remaining tea leave in the packet (vacuum sealed for you). Highly recommend if you’re visiting Maokong in Taipei 🏞️ 📍Maokong, Taiwan | Shuang Hsiang Tea Garden No. 33之6號, Lane 38, Section 3, Zhinan Rd, Wenshan District, Taipei City, Taiwan 116
♬ original sound – Jesslyne Lee
Shifting focus to entire regions Hidalgo in Mexico topped the worldwide list thanks to attractions like the striking Prismas Basalticos canyon formations. Newfoundland and Labrador in Canada follows with abundant wildlife viewing opportunities that create memorable encounters. Other strong regions include Idaho in the United States Himachal Pradesh in India Phang Nga in Thailand and Chiriqui in Panama each offering distinct natural and cultural draws paired with local warmth.
These awards serve as valuable guides for anyone hoping to enjoy trips enriched by positive human interactions. In an era where sustainable and respectful travel gains importance supporting communities known for their openness benefits everyone involved. Properties that earn recognition likely excel at providing personalized service and genuine care for guests. This focus helps elevate the overall quality of tourism experiences globally.
Exploring such hospitable locations encourages deeper appreciation for different cultures through everyday kindnesses. Whether enjoying wine in Tuscany or hiking in Greek mountains the people met often become the highlight. This initiative by Booking.com celebrates the hosts who make travel rewarding on a personal level. It inspires more awareness about choosing places that value visitor comfort and connection.
What destination has shown you the warmest welcome during your adventures share your thoughts in the comments.
