Sydney Sweeney is making serious waves in the fashion world, and this time it has nothing to do with a movie role. The actress recently launched her own lingerie brand called SYRN, and the debut campaign has already sparked plenty of buzz online. Styled around a playful “midnight snack” theme, the visuals feature Sweeney and a group of friends roaming a convenience store in colorful, cheeky shots. The collection focuses on white underwear and boxer briefs, designed with both comfort and style at the forefront.
To announce the launch on social media, Sweeney wrote, “midnight snack time for allll our playful @syrn is now live.” The post quickly gained traction across platforms, with fans praising the fun and lighthearted tone of the campaign. The brand seems to be a natural extension of Sweeney’s public persona, blending confidence with a sense of humor. It also signals her growing ambitions beyond the entertainment industry.
The timing of SYRN’s launch comes on the heels of one of the most productive stretches of Sweeney’s career. She recently starred in the psychological thriller ‘The Housemaid’ alongside Amanda Seyfried, and the film has already crossed $350 million at the worldwide box office. That kind of commercial success puts her firmly in the conversation among Hollywood’s most bankable young stars. Pairing that momentum with a fashion venture makes a lot of strategic sense for someone looking to build a lasting public brand.
Before that, Sweeney earned widespread critical praise for her transformation in ‘Christy,’ a biographical drama about real-life boxer Christy Martin. Sweeney reportedly gained thirty pounds and performed many of her own stunts to authentically portray Martin’s life inside and outside the ring. The dedication paid off, earning her a Virtuoso Award at the Santa Barbara International Film Festival and a nomination for Best Actress at the Astra Film Awards. It was a performance that pushed her well beyond the image many had of her as a purely commercial actress.
Her upcoming slate of projects is equally ambitious. She is set to star as the iconic ‘Barbarella’ for Sony Pictures, stepping into a role that carries significant cultural weight. She will also portray legendary actress Kim Novak in a romantic drama called ‘Scandalous,’ directed by Colman Domingo. On top of all that, she is expected to return to HBO’s ‘Euphoria’ for its long-awaited third season, where her character is reportedly set to go through a significant transformation.
Beyond acting, trademark filings suggest that Sweeney is planning to expand SYRN into skincare and cosmetics, giving the brand a much broader lifestyle footprint. This move aligns with a trend of young Hollywood stars building businesses that operate independently of their film careers. Whether she is on a red carpet, a film set, or launching a new product line, Sweeney has consistently found ways to keep people talking. Her ability to operate across multiple industries at once is becoming one of her defining traits.
It is worth knowing a bit of background on some of the projects and figures connected to this story. Christy Martin is a real American professional boxer who became one of the most prominent female fighters of the 1990s. She was known for her exciting fighting style and was a regular on Don King-promoted events, often appearing on the undercard of major Mike Tyson fights. Her story took a dramatic turn in 2010 when she survived a violent attack, and her resilience in the years that followed became a major part of her public legacy.
Kim Novak, whom Sweeney will portray in ‘Scandalous,’ was a major Hollywood star during the 1950s and 1960s. She is perhaps best remembered for her role in Alfred Hitchcock’s ‘Vertigo,’ widely considered one of the greatest films ever made. Novak had a complicated relationship with Hollywood’s studio system and was famously reluctant about fame, making her a fascinating and layered subject for a biographical film. The project directed by Colman Domingo, himself an acclaimed actor and filmmaker, adds serious credibility to the venture.
The original ‘Barbarella,’ released in 1968 and starring Jane Fonda, was a sci-fi cult classic known for its campy tone and bold visual style. A modern remake has been discussed for years, and Sweeney stepping into the lead role suggests the project is finally gaining real momentum at Sony Pictures. Taking on a legacy character like Barbarella requires both star power and a willingness to embrace the playful absurdity of the source material, qualities Sweeney seems well-equipped to bring. Fans of the original and newcomers alike will likely be watching closely when the project moves further along.
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