At a time when celebrities seem to be shrinking overnight and weight loss drugs are part of everyday chatter, a different kind of body trend is gaining momentum online. More women are following creators who sit in the middle, not ultra-thin and not plus-size either. They are often called “midsize” influencers, and for many viewers, their presence feels like a breath of fresh air. Instead of selling the fantasy of a single ideal body, they focus on feeling comfortable, getting dressed with confidence, and easing off the pressure of constant comparison.
In practical terms, midsize usually refers to women who wear around EU sizes 40 to 44, sometimes a bit smaller or larger. That range represents a huge slice of the population, yet it has long been missing from glossy fashion imagery and many influencer feeds. These creators are building loyal audiences because their bodies and clothing struggles look familiar to people scrolling at home. The message is simple but powerful, you can feel good in your skin without fitting neatly into someone else’s category.
New York-based influencer Luciana Virasoro, 27, has spoken about how hard it was to find anyone online who resembled her, especially when it came to fashion and fit. She started posting in late 2023 after weeks of frustration trying to find a wedding-guest dress that truly worked for her shape. Her content covers style, authenticity, confidence, and what it’s like to dress a fuller bust. Alongside supportive messages from women who finally feel seen, she has also dealt with harsh comments that reduce her body to an insult or accuse her of showing off for simply wearing a sleeveless top.
@carolineeliseee actually obsessed with this red set🙂↕️🙂↕️ @lululemon #ootd #confidence #curvytiktok #midsizefashion #outfitsinspo ♬ original sound – noteliwood
Caroline Harlow, also 27 and based in the Bay Area, says she began creating content in 2024 for a similar reason, she couldn’t find influencers who matched her size and proportions. She wanted to build an online corner that made women and girls feel better about their insecurities rather than more trapped by them. But even she hesitates to use the midsize label publicly because it can trigger backlash from all directions. On the same video, she might be told she is “too big” to claim midsize and also told she is basically a standard medium.
Australian creator Emma Grundell, 33, went viral with a video that joked about being the “never fat, never thin fashion friend” after getting policed for using the midsize term. She has said she now avoids the label to sidestep negativity, even though it still describes how she sees herself. Psychologist Dr. Racheli Miller argues that showing a wider range of bodies online matters more than ever, pointing to research suggesting that exposure to body-size diversity can improve body image and satisfaction for women. When feeds stop looking like a single template, it becomes easier to believe there is nothing wrong with a body that simply exists between extremes.
What do you think about the rise of midsize creators, and has seeing more in-between bodies online changed the way you feel about your own style or self-image? Share your thoughts in the comments.
