Kai Trump, the 18-year-old granddaughter of President Donald Trump, recently gave her YouTube followers an unfiltered look at what it is like to shop at one of America’s most talked-about — and most expensive — grocery chains, all while flanked by a Secret Service detail. The video, titled “I Took My Secret Service to Erewhon,” racked up more than 200,000 views within a single day of being posted, clearly striking a nerve with viewers curious about what life looks like for a Trump grandchild navigating everyday errands with an unusual entourage in tow.
Erewhon, the ultra-premium Los Angeles-based grocery and wellness store, has become something of a cultural phenomenon in recent years, beloved by celebrities and wellness influencers and notorious for price tags that leave most shoppers speechless. Kai, the daughter of Donald Trump Jr. and his ex-wife Vanessa Trump, wandered the aisles tossing supplements, sushi, and a bottle of water into her cart while reacting with barely concealed shock at every price tag she encountered. “Everything is insanely expensive,” she told the camera, making clear that the sticker prices were not exactly what she considered reasonable.
Despite her family’s well-documented wealth, Kai was quick to push back against any assumption that she spends extravagantly. “Look, I’m not someone who spends a lot of money,” she said directly to the camera. “I really am careful.” The comment landed as both relatable and slightly surreal, given that she was shopping at a store widely regarded as one of the priciest in the country, with a full Secret Service protective detail waiting outside in a convoy of black SUVs. When a store employee informed her that a branded Erewhon T-shirt was priced at $165, she paused and remarked that she was “trying to compose herself.”
The haul she revealed later in a hotel room included some of Erewhon’s most famous items, among them the viral Hailey Bieber smoothie priced at $21, a single bottle of water for $14, and a jar of dates for $17. Each item prompted fresh commentary from Kai, who seemed genuinely torn between fascination and disbelief. The smoothie collaboration with model Hailey Bieber has become one of Erewhon’s most iconic offerings, drawing long lines and endless social media coverage since it first launched.
The food review portion of the video proved to be equally entertaining. Kai tried the sushi she had purchased and immediately spit it out. “I love sushi. But this is the worst tuna I have ever tasted,” she said, describing it as having “the flavor of old fish” with an unpleasantly firm texture. She offered a taste to her cameraman, who responded that he was going to be sick. The vegan cauliflower and rice balls received warmer reviews, while the ribs earned a measured “it’s good” before she added, “Is it worth $37? No. I could probably make all of this at home for under $10.”
By the time Kai tallied up everything in a single bag, the total had reached $233, a figure she found genuinely staggering. Her conclusion at the end of the video was blunt — some of what she bought “couldn’t even be eaten.” The outing wrapped up with a lighthearted moment outside the store, where the cameraman joked that the Secret Service was greeting her “like a star” as the motorcade of black vehicles pulled up to the curb to collect her.
The video tapped into a broader fascination with Erewhon’s almost mythological status in American wellness culture, where spending triple digits on a single grocery run has become a kind of status symbol. Kai’s willingness to document her genuine reactions — including the spitting out of overpriced sushi — gave the video an authenticity that clearly resonated with her audience.
Erewhon actually started in 1966 as a tiny macrobiotic food store in Boston before relocating to Los Angeles, where it eventually transformed into the celebrity-magnet wellness empire it is today. The store’s smoothies have become so culturally significant that limited-edition celebrity collaborations routinely sell out within hours, with some flavors fetching even higher prices than the standard menu. Secret Service protection for a president’s grandchild is standard practice under federal law, meaning Kai’s unusual shopping companion situation is entirely routine from a security standpoint, even if it makes for genuinely surreal content.
Have you ever been shocked by prices at a high-end grocery store? Share your thoughts in the comments.
