A Canadian woman named Madi Chilcott grew frustrated with the usual pattern on dating apps. Endless messaging often led to awkward first dates with no real connection. She loved baking sourdough bread and decided to blend her hobby with a fresh approach to meeting people. Her simple idea quickly caught fire online and turned into a social media sensation.
Madi uses Hinge, an app known for encouraging deeper connections through photos and short prompt answers. Instead of seeking traditional dates or hookups, she made her profile all about sharing her homemade loaves. She openly stated she wanted to feed men sourdough bread and nothing more at first. The matches poured in almost immediately.
She explained her reasoning clearly. After just a few messages on Hinge, people often decide whether to meet a stranger. In person, chemistry usually shows up or vanishes within the first 30 seconds. Madi wanted to eliminate that pressure entirely. “I still want to practice baking sourdough, and that bread has to go somewhere,” she said.
Her profile prompt laid out the rules plainly. “Message me if you want a homemade sourdough loaf and a short meeting. We literally just meet, I give you the bread and exchange a couple of sentences. If we click, we can build on it later. If not, congrats on the free bread, king!”
The response surprised even her. Men lined up for quick handoffs at her door or nearby spots. She posted videos of the exchanges on social media, including one at a local fire station. Some encounters stayed brief and friendly, while others sparked longer conversations.
One man brought his own banana bread loaded with chocolate chunks. Madi admitted they even joked about starting a bakery together someday. Most interactions ended with gratitude for the free loaf and no hard feelings. The low-stakes setup let everyone relax.
Viewers flooded the comments with enthusiasm. Many called the concept genius and said they planned to copy it. Others praised the fun, pressure-free way to meet new people. Baking fans especially loved the creative twist.
Madi summed up her original goal perfectly. “Most people use Hinge for dates. I use it to get rid of bread. I literally put on my profile that I’m not looking for hookups, but to feed men sourdough bread, and the response was incredible,” she said.
Her experiment shows how small changes can transform online dating fatigue into something enjoyable. People often feel drained by endless swiping and forced conversations. A shared interest like fresh bread gives an easy icebreaker. The quick meetings filter connections naturally without wasted evenings.
Hinge launched in 2012 and stands out among dating apps for its focus on relationships rather than casual matches. It uses prompts like “the way to win me over is” or “we’ll match if” to reveal personality quickly. The company markets it as the app designed to be deleted once users find a partner.
@madi.chilcott I make too much sourdough and Hinge men are helping me deal with it 🍞 No dates promised. Only bread 🥖
♬ It Ain't Over 'Til It's Over – Lenny Kravitz
Sourdough bread relies on a natural starter of flour and water that captures wild yeast. Bakers feed the starter regularly to keep it active. The long fermentation creates the signature tangy flavor and chewy texture. Home bakers surged in popularity during recent years as more people tackled the rewarding process.
Creative profile ideas like Madi’s highlight the evolving world of online dating. Users now seek authentic, low-pressure ways to connect in a swipe-heavy landscape. Simple shared activities can turn strangers into friends or more without the usual stress.
What unconventional approach have you tried on a dating app or with your favorite hobby, and would you accept a fresh sourdough loaf from a match in the comments?
