A wave of American users has begun deleting TikTok in large numbers following recent updates to the app’s terms of service. Many express outrage over what they see as overly broad data collection and content usage rights granted to the platform. The changes come shortly after TikTok finalized a new U.S.-based entity designed to address long-standing security concerns. Daily uninstallations in the United States have jumped nearly 150 percent in the past five days compared to previous monthly averages, according to data from Sensor Tower reported by CNBC.
Users have taken to social media to voice their frustrations with the updated rules. One person shared that the new terms feel excessively prying and unfair in how they handle personal information. Another user described the policies as reaching a disturbing new level, prompting them to remove the app immediately after reviewing the details. Some Americans even joked about unrelated habits while announcing their departure from the platform.
The controversy centers on permissions that allow TikTok to gather sensitive details such as racial or ethnic background, sexual orientation, citizenship status, immigration information, and financial data. The terms also permit the company to use uploaded content for advertising, product improvement, and training artificial intelligence models. Additionally, the platform reserves the right to permanently suspend accounts without providing a clear reason. These provisions have fueled accusations that the rules are exploitative, especially for U.S. users now under the new structure.
@socialsprout_ TikTok USDS. #tiktokupdate #tiktokusds ♬ sonido original – Yeudiel
This shift follows the creation of TikTok USDS, a separate American business unit established to safeguard user data and enhance app security. ByteDance, the parent company, holds a minority stake of about 19.9 percent, while major investors like Oracle, Silver Lake, and MGX control the rest. The restructuring stemmed from a 2024 U.S. law mandating the sale of TikTok’s American operations or facing a potential ban due to national security worries tied to Chinese ownership. Critics had long argued that the app could allow data access by the Chinese government, though the new setup aims to keep control over safety and moderation in American hands.
Not everyone views the changes as unique to TikTok. Some defenders point out that similar language appears in the terms of other major social networks. An archived version of TikTok’s previous rules reportedly contained comparable clauses, suggesting the backlash may overlook industry norms. Still, the timing has amplified concerns, with users questioning whether the app’s algorithm and personalized feeds will alter as the system retrains under the new entity.
The uproar highlights ongoing tensions between popular social apps and privacy expectations in the United States. Many Americans feel caught between enjoying the platform’s entertainment value and protecting their personal information. As deletions continue to rise, the incident underscores how quickly user trust can erode when policies shift in ways that feel intrusive. Reports from outlets like Unilad and CNBC have tracked the trend, emphasizing the rapid spread of dissatisfaction.
@denfourpointzero WE BACK!!! #fyp #tiktok #tiktokus #tiktokdatacenter #tiktokfix ♬ Dust Collector – ybg lucas
TikTok remains one of the most downloaded apps globally since its international launch in 2017 after merging with Musical.ly. Owned by Beijing-based ByteDance, it specializes in short-form videos and has amassed over a billion users worldwide. The platform has faced scrutiny in multiple countries, including temporary bans in India and restrictions in others over data privacy and content issues. In the U.S., debates about potential influence from foreign ownership have persisted for years, leading to executive orders and legislative efforts aimed at mitigating risks.
Despite these challenges, TikTok has built a massive cultural impact, particularly among younger demographics who use it for creativity, trends, and community building. Features like duets, stitches, and effects have driven viral phenomena and launched careers in music and influencer marketing. The app’s algorithm is renowned for its addictive recommendation system that keeps users scrolling for hours. Ongoing legal and regulatory battles continue to shape its future in key markets.
Have you reviewed TikTok’s latest terms or considered deleting the app yourself, and what are your thoughts on these changes? Share them in the comments.
(Word count: 812)
