As the rise of co-branded lifestyle goods makes its appearance on runways and driveways, Genesis Motor America announced the debut of the Genesis Collection. The curated selection of lifestyle goods grants a graceful nod to the brand’s deliberately generous appreciation of the “son-nim”, or honored guest. Echoing the emphasis on thoughtful design and elevated materials, the Genesis Collection brings an elevate everyday experience for customers and enhancing the ownership experience.
“The Genesis Collection is an extension of our brand’s commitment to delivering exceptional experiences and products that go beyond automotive,” said Kiri Kiely-Rodriguez, director, customer experience and training at Genesis Motor America. “From the materials to the designs, the Genesis Collection embodies our Korean heritage and allows customers to engage with the brand in a new and exciting way.”
ABOUT THE LINE:
Exclusively offered in select retailers in California and New York with a Canadian launch later in the year, the Genesis Collection is an exclusive accessory and bag line featuring an array of lifestyle products purposefully designed with Genesis owners in mind.
The collection draws inspiration from the designs and materials featured in Genesis’ current product and concept vehicle lineup, including the high-performance Magma Racing program that is making a statement on the track. Many of the offers echo the color and styling of the high-performance Magma line, while the golf iron and putter covers are made with the same semi-aniline leather as the beautifully equipped G90 sedan.
Where to Find It?
The Genesis Collection is now available at select retailers in California and New York. Increased American availability is planned for the upcoming months. Buyers can experience the new Genesis Collection by visiting thegenesiscollection.com and by contacting their local Genesis retailer.
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