Anne Hathaway is having a remarkable moment in the spotlight, and not just because of what is coming up on her film schedule. The 43-year-old actress has officially become the face of Bulgari’s 2026 Serpenti campaign, stepping into the role with the kind of effortless glamour that has defined her career for decades. Photographed by renowned fashion photographer Chris Colls, the visuals are bold, elegant, and unmistakably modern. The campaign leans into the iconic snake motif that Bulgari has long been associated with, blending luxury with a sense of untamed movement.
The Serpenti Viper collection featured in the campaign is crafted in yellow and white gold, with designs meant to evoke the fluid, hypnotic motion of a serpent. Hathaway moves through the visuals with a confidence that feels entirely her own, bringing both softness and intensity to the imagery. The theme at the heart of the campaign is transformation and embracing the unknown, which Hathaway echoed in her own words. “We should actually all embrace the unknown with a [great] deal of curiosity and compassion,” she said, framing the project as something deeply personal to her.
Fans have taken notice of the timing, with many referring to this period as the “Hathasayance,” a cultural resurgence built on renewed enthusiasm for everything Hathaway does. The term gained traction following the success of her 2024 projects, ‘The Idea of You’ and ‘Mothers’ Instinct’, both of which reminded audiences and critics alike of her range as a performer. The Bulgari campaign feels like a natural extension of that renewed energy, placing her at the intersection of fashion and culture at just the right moment. She has always had a talent for reinvention, and this campaign is a vivid expression of that quality.
Her 2026 film lineup is nothing short of extraordinary. In April, she leads ‘Mother Mary’, a David Lowery-directed project centered on a fictional pop superstar, alongside Michaela Coel and Hunter Schafer, with original music contributed by Charli XCX and Jack Antonoff. The following month brings one of the most anticipated sequels in recent memory, as Hathaway returns as Andy Sachs in ‘The Devil Wears Prada 2’, reuniting with Meryl Streep and Emily Blunt as the fashion world grapples with the rise of digital media.
The summer months are equally packed, starting with Christopher Nolan’s ‘The Odyssey’ in July, a cinematic retelling of Homer’s ancient epic that also features Matt Damon, Robert Pattinson, Tom Holland, and Zendaya. August brings ‘Flowervale Street’, a science fiction thriller directed by David Robert Mitchell in which Hathaway stars opposite Ewan McGregor in a story involving high-stakes tension and prehistoric elements. By October, she headlines ‘Verity’, based on the bestselling novel by Colleen Hoover, where she plays a mysterious author whose dark secrets come to light through a struggling writer portrayed by Dakota Johnson. She is also anticipated to reprise her role in ‘The Princess Diaries 3’, further extending her relationship with Disney that stretches back over two decades.
Beyond acting and fashion, Hathaway has long been recognized for her advocacy work as a UN Women Goodwill Ambassador, using her platform to champion gender equality and women’s rights globally. She has consistently brought the same dedication to her public roles as she does to her performances, which is part of why her influence extends so far beyond entertainment.
For those less familiar with Bulgari’s Serpenti line, the collection has a rich history dating back to the 1940s when the Roman jeweler first introduced snake-inspired designs. The serpent has held symbolic meaning across cultures for centuries, representing rebirth, transformation, and wisdom, all themes that Bulgari has woven into the collection’s identity over generations. The Serpenti Viper pieces specifically are known for their articulated gold links that allow the jewelry to curve and move with the body, making them as dynamic to wear as they are to look at. Bulgari, founded in Rome in 1884 by Sotirio Voulgaris, has grown into one of the world’s most recognizable luxury houses, with jewelry, watches, and accessories sold globally.
Anne Hathaway first rose to widespread fame with ‘The Princess Diaries’ in 2001 and has since built one of Hollywood’s most varied filmographies, earning an Academy Award for her supporting role in ‘Les Misérables’ in 2013. Her ability to move between comedy, drama, and now high fashion campaigns with equal ease is a testament to a career built on genuine versatility. With a year as full and ambitious as 2026 shaping up to be, she is clearly in no mood to slow down, and audiences everywhere are here for every moment of it.
Share your thoughts on Anne Hathaway’s Bulgari Serpenti campaign and her packed 2026 film slate in the comments.
