Bella Hadid made an attention grabbing return to the red carpet at the New York premiere of Ryan Murphy’s new series ‘The Beauty’. The model and actor arrived for what was described as her first red carpet appearance of the year, stepping out in a striking red design from Schiaparelli. Hadid plays a supermodel named Ruby in the show, and the styling choice leaned into that character’s name in a subtle way. The event quickly became more about her fashion moment than the usual premiere photo line chatter.
The centerpiece was a draped halter style gown from Schiaparelli’s Fall 2025 haute couture collection. The dress was made from satin and silk, and it featured a corset with a trompe l’oeil effect plus a long train. What really drew the cameras was the daring cut around the bust and the fact that she did not wear a bra underneath. The overall effect was equal parts classic Hollywood drama and modern runway provocation.
Hadid kept the accessories in the same color family, finishing the outfit with red high heels. That choice read like a small nod to Ruby, since the character name literally means a deep red gemstone. The look also carried a bit of continuity from earlier production sightings, since she was previously seen filming in Paris wearing red. Together, those details made the premiere outfit feel connected to the project rather than a random wardrobe flex.
Her jewelry added a cleaner, colder contrast against the warm red fabric. She wore diamond and silver rings along with matching earrings, which caught the light without competing with the dress itself. Beauty wise, she went with bronzy makeup and a sleek bun with a side part for a polished finish. Observers also noted her hair appeared darker than it did earlier in the year when she was photographed in Aspen.
The premiere took place at the Museum of Modern Art in New York City, and it happened about a week before the series was set to begin airing on FX. In the show, Hadid plays a supermodel whose appearance becomes distorted after a so called “beauty injection.” That premise frames glamour as something unstable and potentially dangerous, which makes the premiere styling feel intentionally on theme. It is the kind of fashion storytelling Murphy projects often encourage, where the clothes participate in the marketing.
Hadid’s role in ‘The Beauty’ follows her earlier on screen appearance in ‘Yellowstone’. For this new project, she reportedly performed her own stunt work, adding another talking point beyond the runway credentials she is best known for. Co star Evan Peters praised her work, saying she “did a great job” in her scenes. Actor Rebecca Hall described Hadid’s performance as “wild,” and she added that it is “provocative and incredibly watchable.”
Fashion watchers have seen braless dressing cycle in and out of the spotlight for decades, but couture presentations and red carpet moments tend to amplify it. A couture house like Schiaparelli is also known for sculptural illusions and bold construction, so a corseted trompe l’oeil effect fits its modern identity. In practical terms, the styling relies on structure, tailoring, and confidence more than on conventional undergarments. That combination is often what separates a headline look from an outfit that simply feels unfinished.
Schiaparelli itself carries a long history in high fashion, tied to founder Elsa Schiaparelli and her association with surrealism in the early twentieth century. The brand is famous for artistic motifs and statement shapes, and in recent years its couture has become a regular red carpet choice for celebrities who want drama without looking costume like. Haute couture, in general, refers to made to order fashion crafted with extremely high level techniques and materials, typically produced in very limited quantities. Trompe l’oeil, the illusion technique referenced in the dress description, is a classic art concept that creates the appearance of depth or form where it is not physically present.
Ryan Murphy’s productions often blend glossy style with darker themes, and FX has a track record of airing buzzy, conversation starting series. Premieres at major cultural venues like the Museum of Modern Art also signal that a show aims for more than casual background viewing. When a lead walks the carpet in a look that mirrors the story’s tension between beauty and distortion, it reinforces the pitch in a single image. Share your thoughts on Bella Hadid’s premiere look and whether it suits the tone of ‘The Beauty’ in the comments.
