In celebration of National Breastfeeding Month this August, Zomee, a maternity and baby care brand created by moms for moms to support every stage of the nursing journey, is starting a movement to bring more education and support resources to moms during their breastfeeding and pumping journey.
The Why the Boober Mobile?
Zomee is shifting its breastfeeding and pumping education into drive with the launch of its nationwide “Boober” tour, a conversation-sparking mobile campaign featuring a pair of custom vehicles outfitted to look like boobs on wheels with breastfeeding-inspired designs and a giant Zomee Fit breast pump on top. These “Boober” mobiles aren’t just meant to grab attention, they’re designed to spark conversation, normalize breastfeeding, and deliver free resources and Zomee products to moms across the country.
Where Will They Be?
The “Boober” vehicles will make “breast stops” at new mom events, hospitals, baby expos, and more, inviting the local community to learn and ask more about nursing, pumping, and postpartum care in a fun and engaging way. In addition to scheduled tour stops, Zomee will also be RSVPing ‘Yes’ to some of the many baby shower invitations it receives. As part of the brand’s mission to celebrate and support moms-to-be, the “Boober” mobiles will make surprise-and-delight visits, showering expecting parents with special gifts, product samples, and encouragement. And even if you aren’t in baby mode, consumers can also snap photos of the ‘Boobers’ on the go and post on social media with the hashtag #ZomeeBoober and they will have the chance to win fun surprise gifts.
How to Plug In?
The first stop is Dallas during the week of August 18 and 25 for The Prego Expo and the 8th Annual DFW Black Breastfeeding Week Celebration.
“The Mom Line was created to honor the strength and stories of today’s moms, to let them know they’re seen, heard, and never alone,” said Shanowitz. “At Zomee, our mission goes beyond our products, it’s about building a community supported with compassion and true connections.”
During this breastfeeding celebratory season, The Mom Line will also extend to social media in Zomee’s “Ask the Lactation Consultant” series housed on its Instagram, Facebook, TikTok and YouTube pages. Moms can submit questions via direct message or in comments on any platform, and trained lactation consultants will answer questions throughout National Breastfeeding Month and beyond.
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