Picture yourself walking down the street and encountering someone who is handing out free promotional stuff to pedestrians. Do you reach out to take one or not? If you’re like most people, you probably do. After all, who doesn’t like free stuff?
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If you’re trying to reach a wide audience, but you’re limited by a smaller marketing budget, small business promotional items, such as stadium blankets with your companies logo, could bridge the gap between these two factors.
When you’re choosing promotional items for your small business, weigh up creativity, usability, and novelty. People are always drawn to new things that they haven’t seen or experienced before. Most business will go down the safer route when they choose promotional products. However, some of these items are considered staples. They won’t create brand loyalty or recognition. Here are some small business promotional items to avoid using.
Most startups and small businesses will immediately choose pens. They’re small, affordable, and usable. While these are all true things, remember that your main purpose for giving out promotional products is to make customers excited. Pens are too commonplace to make people take notice of your brand.
You want to give something to your customers that they can keep and use wherever they are. This is so they always remember your brand. Every time they use your promotional product, it gives your brand extra recognition. Giving away notepads doesn’t meet this goal and doesn’t build customer loyalty.
Custom mugs can be used every day for your coffee, but mugs are very standard items. They aren’t going to wow your audience. In most events like weddings, tradeshows, or launching, mugs are a staple for most businesses.
Another promotional item staple is a bookmark. A bookmark doesn’t represent your brand in the best light possible. It’s not very interesting and it won’t excite your customer even though you are giving it away for free. After all, not all customers are readers.
When you are given a calendar magnet, the first thing that usually comes to mind is a reminder of someone else’s travels. As well as this, you want to put your customers first. Give them promotional items that they can use instead of items that are only for decoration. Marketing items for small businesses should always have a purpose.
Another very common item when looking for a souvenir to bring back for your friends and family when you travel is a keychain. Keychains aren’t as good as small business promotional items, because they don’t pack much of a punch. They’re attached to bags, car keys, and so on, but they don’t serve a purpose to your customers.
Instead of these, what options are promotional items that you have loved and remember? Let us know in the comments.