Cindy Crawford recently pulled back the curtain on her elaborate morning wellness routine, and the internet had plenty to say about it. The 60-year-old supermodel shared a video on social media walking her followers through a process that clocks in at a full 150 minutes. The routine kicks off at 6:00 a.m. and is packed with a series of therapies and habits designed to support both her physical and mental well-being. Crawford seemed genuinely enthusiastic about sharing her approach, expressing on social media that “I love my morning routine – it sets me up to have a great day!”
The early part of her morning involves dry brushing her skin and working through her face with a gua sha tool, all while wearing a red-light therapy cap. By 7:00 a.m., she moves on to an apple cider vinegar shot and takes a barefoot walk on the grass, a wellness practice known as “grounding.” The belief behind grounding is that direct contact with the earth’s surface can help reduce stress and improve overall energy levels. Crawford then rounds out her morning with an intensive workout in her private home gym, mixing yoga, Pilates, and trampolining to keep herself in the kind of shape that defined her legendary career.
The reaction online was far from unanimous. While many fans found her dedication inspiring and praised her commitment to taking care of herself, others were quick to point out that a two-and-a-half-hour morning ritual simply does not translate to real life for most working people. One person on social media questioned whether what Crawford described was actually a “morning routine” or a “full-time job,” while another dismissed the whole thing as a “full-scale celebrity wellness ritual.” The criticism was largely aimed at the privilege involved rather than at Crawford personally, with many noting that most people do not have the luxury of spending that kind of time before even starting their day.
Supporters, however, pushed back against the mockery by pointing out that maintaining her appearance is quite literally part of Crawford’s profession. Several commenters noted that these rituals are essential tools for “maintaining the product,” given that she has built an entire career around her image and brand. Crawford herself has long spoken about the link between self-care and confidence, previously stating, “I think with women, if we feel good about ourselves, we have so much more confidence and so much more to offer.” It is clear that for her, this morning routine is not just vanity but a professional and personal investment.
At 60, Crawford remains one of the most recognizable and commercially active figures in the fashion and beauty industries. She continues to run her skincare brand, Meaningful Beauty, which has expanded into a major player in the wellness market since its launch. She recently teamed up with her husband Rande Gerber and their two children, Kaia and Presley, for a notable partnership with the lifestyle apparel brand Vuori. Her daughter Kaia has since become one of the most in-demand models working today, essentially following the path her mother blazed decades ago.
The family has entered what Crawford describes as an “empty-nester” phase, with more time now for spontaneous travel and new hobbies like golf and Mahjong. She also continues to represent luxury labels including Omega and Zara as a brand ambassador. Crawford appeared in the documentary ‘The Super Models,’ which revisited the cultural impact of the women who transformed the fashion industry throughout the 1990s. Whether she is introducing new products or showing up on a runway, her presence in the beauty and wellness world continues to feel as relevant as ever.
For those unfamiliar with some of the wellness tools Crawford uses, gua sha is a traditional East Asian healing technique that involves scraping a flat tool across the skin to improve circulation and reduce puffiness, and it has surged in popularity in recent years as a skincare ritual. Red-light therapy, which Crawford uses in cap form, is a treatment that exposes the skin to low wavelengths of red light and is widely promoted for benefits ranging from anti-aging effects to hair growth stimulation. Dry brushing, another staple of her routine, involves using a stiff-bristled brush on dry skin before showering to exfoliate and stimulate blood flow. Grounding, or earthing, is the practice of walking barefoot on natural surfaces and is supported by a growing body of research suggesting it may help regulate the body’s electrical charge and reduce inflammation.
Share your thoughts on whether celebrity wellness routines like Cindy Crawford’s are inspiring or unrealistic in the comments.
