Dior is giving its iconic Dior Addict universe a fresh reset for 2026, leaning into sweetness, shine, and a more openly sensual mood. The brand is rolling out a playful trio of fragrances alongside updated Dior Addict Lip Glow Oils designed to feel both luxe and effortless. At the center of it all are three faces that signal a next generation of glamour, Jisoo, Anya Taylor Joy, and Willow Smith. In images by Drew Vickers and a film created by directing duo TORSO, the campaign frames beauty as bold, modern, and personal.
The new launch ties lip and fragrance together as one story rather than two separate categories. Dior Addict fragrances return with Rosy Glow, Peachy Glow, and Purple Glow, each meant to feel bright, approachable, and instantly recognizable. The campaign’s trio wears that idea with three different energies, from cool and composed to playful and daring. Dior’s creative director of makeup and image, Peter Philips, says the choice reflects three distinct women with their own narratives, united by confidence and individuality.
On the makeup side, the Dior Addict Lip Glow Oil is being positioned as more than a glossy finishing touch. The familiar juicy look is now joined by two new finishes called Sparkly and Glaze, widening the range from soft sheen to a more reflective, glassy effect. Dior says the updated formula includes cherry oil and is designed to keep lips comfortable and hydrated for up to 24 hours, with a silky feel that lasts for hours. The line also brings back the brand’s pH activated approach, so the tint adapts to the natural tone of each person’s lips.
Shade lovers get plenty to explore, especially in the Sparkly and Glaze options that arrive in nine polished colors. Standouts include a sweet pink called 085 Cupcake in the Sparkly finish and a deeper 104 Black Cherry in Glaze. The Juicy selection is also refreshed with softer everyday tones like 001 Pink and 041 Peachy, keeping the range wearable rather than costume like. Overall, the goal feels clear, a gloss wardrobe that can match your mood in seconds.
Fragrance is playing an equally important role in this relaunch, with Dior perfume creation director Francis Kurkdjian shaping the trio as bright, colorful signatures. The scents are inspired by Dior’s classic floral codes like rose, jasmine, and iris, then lifted with fruit notes such as lychee, peach, and raspberry. Kurkdjian describes the direction as seductive but simple, with a sense of shine and identity that hits immediately. The collection is already available through Dior’s official channels and select retailers.
Which part of the new Dior Addict moment are you most tempted by, the glow oils, the new finishes, or the candy toned scents? Share your thoughts in the comments.
