Dua Lipa has officially been announced as the newest global ambassador for Bulgari, marking yet another major achievement in her already remarkable career. The announcement was made out of Milan, where the legendary Italian luxury jeweler celebrated the partnership as part of its ever-growing roster of high-profile faces. It is a move that few would find surprising, given how seamlessly Lipa’s image aligns with the brand’s bold and glamorous identity. She has already been spotted wearing Bulgari pieces at high-profile events, making this partnership feel like a natural evolution.
Laura Burdese, Bulgari’s deputy CEO, spoke warmly about why Lipa was the ideal choice for this role. According to Burdese, “Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values.” She went on to add that Lipa is “a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength.” Burdese herself is set to step into the CEO position on July 1, succeeding Jean-Christophe Babin in that role.
For her part, Lipa was equally enthusiastic about the collaboration. The British pop star said “It is incredibly special to work alongside an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity.” She also noted that “their pieces always add the perfect finishing touch, transforming a look into a real moment.” Those words reflect a genuine connection to the brand rather than just a business arrangement.
Lipa now joins an impressive group of Bulgari ambassadors that includes Anne Hathaway, Lisa, Liu Yifei, and Priyanka Chopra Jonas. She has already been seen wearing Bulgari jewelry at notable events, including the Berlinale Film Festival and during promotional appearances for the Milano Cortina 2026 Olympics campaign. Her presence at such high-profile occasions wearing the brand’s pieces made this official appointment feel like a long time coming.
Beyond music, Lipa has steadily built a profile that stretches across fashion and film. She made her acting debut in Greta Gerwig’s 2023 ‘Barbie’, also contributing the hit track “Dance the Night” to its widely celebrated soundtrack. On the fashion side, she has walked the runway for Versace and teamed up with Donatella Versace on the La Vacanza collection. In 2024, Time magazine included her in its Time 100 list of the world’s most influential people, and Billboard placed her at number 25 on its “Top 100 Women Artists of the 21st Century” ranking in 2025.
Her accolades in music alone are staggering, with three Grammy Awards and seven Brit Awards to her name. She broke through globally with her self-titled debut album in 2017 and cemented her superstar status with ‘Future Nostalgia’ in 2020, an album widely praised for its disco and pop sound. That record earned her the Grammy for Best Pop Vocal Album and helped establish her as one of the defining pop voices of her generation.
Bulgari itself has a rich heritage that stretches back to 1884, when Sotirio Bulgari founded the company in Rome. It is now owned by LVMH, the French luxury conglomerate, which acquired it in 2011 for approximately $4.3 billion. The brand is renowned for its bold use of colored gemstones, distinctive Italian craftsmanship, and iconic pieces like the Serpenti collection. Over the decades, it has built its image through partnerships with some of the most magnetic figures in entertainment and culture, from Elizabeth Taylor to more contemporary icons like those on its current ambassador roster.
This new partnership places Lipa at the intersection of music, film, and high-end fashion in a way that few artists manage to achieve so effortlessly. With her global reach, award-winning discography, and growing presence in the luxury space, she brings exactly the kind of energy Bulgari is looking to project. Feel free to share what you think about Dua Lipa as Bulgari’s latest ambassador in the comments.
