As the demand for all-electric vehicles increases alongside the commitment of American consumers to utilize “Built in America” vehicles, Ford announced the conversion of the historic Rouge Center in Dearborn to be the new home of the all-electric F-150.
The new fully electric option will be the first consumer driven offer of a full-size pickup from one of the major OEMs. To be delivered, mid-2022, the promise of an all-electric F-150 designed for work, play and for all that life brings with a long running electric battery is enticing. It remains to be seen how the post-production vehicles will stand up to this promise. We are eagerly awaiting to see live models.
With their announcement, Ford reinforced a deeper commitment to American manufacturing and celebrated the storied legacy of production and innovation of the last century and a half. The new manufacturing center at Dearborn, once complete, will add 300 jobs and is part of a $700 million investment in building the all-new F-150 lineup. The newly created jobs will support battery assembly, the production of the F-150 PowerBoost hybrid and a fully electric F-150.
These investments are on top of the investments in America that were made with the other new additions to the Ford Icons roster, namely the Bronco and the Ranger at the Michigan Assembly Plant in Wayne, Michigan. Last year, Ford said that they planned to invest more than $1.45 billion and create approximately 3,000 jobs over the next three years in Michigan alone, which will be so welcome after the economic hits of COVID-19 and its lingering aftermath.
Bill Ford, executive chairman of Ford Motor Company said “We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150…This year’s COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work.”
To learn more about the historic Rouge Center’s upcoming transformation, visit here.
To see our previous coverage of other Ford vehicles, currently on the market, visit here.