In an effort to expand and promote diversity, equity and inclusion across the automotive landscape including within the realms of automotive media professionals, the Black Automotive Media Group has partnered once again with General Motors and Clark Atlanta University.
Founded in 2020, the unique partnership created an internship like none other and is now returning for the fall 2022 cohort. The program is a group collaboration between the Department of Mass Media Arts at Clark Atlanta University, automobile manufacturer General Motors (GM), and the Black Automotive Media Group (BAMG).
Dubbed The Driving Force (TDF), the 10-week internship is designed for students interested in covering the automobile industry; and incorporates instruction in content production supported by inspirational and relevant GM executive presentations.
Lead by respected automotive media experts Kimatni D. Rawlins, BAMG founder and publisher of Automotive Rhythms Communications; Greg Morrison of Bumper2Bumpertv; and other key journalists and publishers including Marcus Amick and Teia B. Collier. Together with GM and Clark Atlanta, this internship is an opportunity to step forward toward creating realization of the goals that will enhance the automotive landscape and create a world where equity and diversity are givens and inclusion is the norm.
“The goal of TDF is to extend educational opportunities to HBCU students who may not be aware of the myriad media paths in automotive communications,” said Rawlins. “My automotive journalism career began with an internship with a major auto manufacturer, so I am thankful for the opportunity to share my knowledge and experience, and the experiences of fellow BAMG members with Clark Atlanta interns.”
“We are excited to enter into a second year of partnership with BAMG to support the amazing students of Clark Atlanta University. We look forward to learning together and helping to prepare them for exciting careers in communications and journalism.”Michelle Malcho, vice president Product and Brand Communications, General Motors.
TDF’s mission parallels that of the Department of Mass Media Arts at Clark Atlanta University, which provides students with rigorous academic and professional training, complemented by a strong liberal arts education. “We continue to move with momentum to ensure our scholars at Clark Atlanta University have access to a world-class education and that mission includes offering initiatives that focus on technology and enhancing their analytical thinking skills,” said Clark Atlanta University president, George T. French, Jr., Ph.D.
“We want our students to exercise their creativity, be competitive in the world of technology and be included in the technology career pipeline. Initiatives such as this bring them one step closer to that goal.”continued Clark Atlanta University president, George T. French, Jr., Ph.D.
Clark Atlanta student, Joshua Paul Williams was a participant in the inaugural TDF session. “The business experience I inherited from participating in The Driving Force Multimedia Internship was far more than I could have imagined,” said Williams. “The program focused on individually developing each student’s communications and networking skills which has given me lifelong connections, practical lessons, and an expanded perspective.”
Supported by General Motors, the TDF internship, kicking off September 28th, is designed to highlight career opportunities as journalists, videographers, photographers, publicists, marketers, and digital and social media pundits covering the auto industry. Participants will showcase their work on various platforms at the end of the internship, and will also liaise with GM communications executives, designers, and product planners through a series of presentations and interviews.