Kendall Jenner is leaning into a long running internet joke about the so called Kardashian curse, and she is doing it in the biggest advertising arena of the year. In a new Super Bowl 2026 commercial for a sportsbook, the supermodel turns the gossip into a punchline and claims she has found a way to profit from it. The premise is simple and deliberately over the top. If the internet insists she brings bad luck to athletes, she might as well place a bet and cash in.
The ad opens with Jenner walking through a mansion that looks like a shrine to exes and headlines. She passes walls filled with crossed out photos of former boyfriends and moves with the calm confidence of someone fully in on the joke. At one point she drops a lit match into a trash can full of basketball jerseys, selling the idea that she is literally burning the evidence. Looking straight into the camera, she says, “Haven’t you heard? The internet says I carry a curse.” It is an unmistakable wink at the meme that has followed her dating history for years.
She keeps the bit going by framing the rumor as a business strategy. “While the world debated it, I bet on it,” she says, as if the so called curse is just another market trend. Then she undercuts her own glamorous image with a punchy line that lands like a roast of her fame. “How else do you think I could afford all this? Modeling?” In a few seconds, the commercial manages to mock the superstition, mock celebrity wealth, and mock the way people obsess over both.
Jenner also works in a classic sports punchline that plays on the idea of rings, championships, and the pressure attached to them. She jokes about her first basketball boyfriend missing the playoffs, then adds, “I guess nobody in this house has ever won a ring.” The line is meant to sound casual, but it is designed for anyone who follows sports narratives closely. It taps into the way fans can turn a player’s cold streak into a myth, especially when a famous relationship is involved. The commercial’s humor depends on viewers recognizing how quickly social media turns coincidence into a story.
NEW | Kendall Jenner stars in Fanatics Sportsbook’s new commercial for the Super Bowl.
— Kendall’s Gallery (@kendalljbrs) January 27, 2026
The campaign plays with the “Kardashian Curse” theory, using humor and self-awareness to turn the internet meme into a marketing narrative.
📸 More pics: https://t.co/fuSJUgnV5V pic.twitter.com/P7VkvPQEvj
The ad doubles down on the luxury angle by crediting her exes for expensive toys around the property. Jenner points to a pool and a vintage car and implies they were paid for by former partners. She describes the classic convertible as something financed by “boyfriend number two, who immediately got kicked out of the league.” She also throws in a thank you to “boyfriend number three” for a “sweet private jet.” Whether you find it funny or eye rolling, the point is that she is exaggerating the tabloid version of her life to the point of parody.
Jenner also nods to her business persona by referencing her tequila label, 818 Tequila. That detail matters because it connects the joke to the way celebrity brands are built on attention, even when the attention comes from gossip. The commercial suggests she is not just a passive subject of headlines. She is using the narrative as content and turning it into a punchline that sells a product. In the world of Super Bowl advertising, being self aware can be the hook that makes viewers share the clip.
Midway through, she pivots from basketball to football, which is the whole reason she is in a Super Bowl spot in the first place. “But today it’s time to bet on something new… NFL players,” she says, signaling that she is ready to spread her so called powers into another sport. She then chooses between two teams for Super Bowl 2026, the New England Patriots and the Seattle Seahawks. The choice is presented like a playful omen rather than a serious prediction. It is less about who wins and more about the idea that her pick carries mythical weight.
The commercial ends on a final punchline that flips the entire curse idea back onto the audience. “Kardashian curse? That’s not even my last name,” she says, reminding viewers that the label people use is sloppy and broad. It is a neat way to point out how internet myths often ignore basic facts. It also works as a sharp closer because it sounds like something she could genuinely say after hearing the rumor for the thousandth time. The ad’s message is that the superstition is silly, but the attention it generates is very real.
Of course, the joke is built on Jenner’s real dating history, which has been a frequent topic in celebrity coverage. She has been linked to several high profile athletes over the years, including NBA names like Jordan Clarkson, Blake Griffin, Ben Simmons, and Devin Booker. The commercial uses that public record as raw material, even if it exaggerates the cause and effect for comedic impact. It also hints at how quickly online audiences connect a player’s slump to whatever is happening off the court. In reality, performance swings are usually about injuries, coaching changes, team dynamics, and the normal grind of a season.
The idea of a family “curse” is not unique to the Kardashians, but this one became a pop culture shorthand because the family is so visible. Their reality TV empire was built on turning private life into public storytelling, especially through ‘Keeping Up With the Kardashians’. Fans and critics have spent years tracking relationships, breakups, and career moments like they are plot points in an ongoing series. When sports and celebrity intersect, the internet tends to treat it like a crossover episode. Super Bowl commercials thrive on that same shared cultural language because they need a joke that lands instantly.
There is also a larger backdrop here, since sports betting advertising has become a major part of the Super Bowl experience in recent years. These commercials often lean on humor and celebrity cameos to make betting feel like entertainment rather than a financial decision. Jenner’s spot fits that formula by turning a viral myth into a storyline that people will talk about online. Whether you buy into the joke or think the whole “curse” narrative is tired, it is a reminder of how fame can turn even a rumor into a marketable concept. What do you think about Jenner turning the so called Kardashian curse into comedy, and does the joke land for you, share your thoughts in the comments.
