People often assume Edson Brandao must be getting cosmetic help because they think he looks decades younger than his real age. He says the rumors usually center on Botox, fillers, or plastic surgery, and he rejects all of it. Brandao, an author, influencer, and digital marketing company owner, insists his approach is far less glamorous and far more repetitive. In his view, the real secret is simple habits done every day.
He puts it bluntly when asked about procedures. “I have never had plastic surgery. I have never used Botox. What I have is consistency, and anyone can achieve that,” he says. Brandao claims he built an online community around the idea that it is possible to take control of your health at any age. He also admits he did not always live this way. The turning point, he says, came when he hit 40 and realized time was adding up.
Brandao describes aging as something you practice, whether you mean to or not. “I realized aging does not happen overnight. It is built through daily habits,” he explains. He says that thought scared him into action because he could picture the consequences arriving later. “I knew I would feel the consequences later if I did not start taking care of myself,” he adds. From there, he committed to a routine and refused to treat it like a temporary challenge.
He says he has stuck to basically the same plan for about 18 years and that he is turning 59 this month. Exercise is the anchor, and he claims he goes to the gym every day. His workouts combine weight training and cardio, which he believes supports energy, posture, and overall fitness. “It is not about extremes. It is about consistency,” he says, framing the goal as durability instead of punishment.
In his telling, movement is non negotiable because the body adapts to what you demand from it. “The body responds to what you ask of it. If you stop pushing it to move, it stops responding,” he says. He argues that strength training helps him look and feel younger, while cardio supports heart health and mental clarity. Even so, he tries to make the routine sound approachable rather than heroic. The message he repeats is that regular effort beats occasional intensity.
Food, he says, is the other half of the equation, and he credits it with affecting how you age from the inside out. He keeps a personal blacklist of items he avoids, including white bread, sweetened cereals, fried food, fast food, processed cheese, candy, chocolate, sugary drinks, and ultra processed snacks. He claims these choices drain energy and speed up aging. “People want to look young, but they are not ready to change their diet,” he says. Instead, he emphasizes whole foods and fruit as everyday staples.
Brandao even sells the idea with a catchy line that draws reactions online. “Forget Botox. I eat fruit,” he says. Depending on the season, he says he reaches for avocado, papaya, figs, berries, oranges, strawberries, and dragon fruit. His point is not that fruit is magic, but that steady nutrition choices can replace the temptation to look for quick fixes. He frames it as a lifestyle anyone can copy without needing luxury products. The simplicity is part of the appeal, especially for people tired of complicated plans.
He also pushes back on the notion that supplements can rescue a poor diet. “You do not need supplements to fix a bad diet. You need better food,” he says. In his routine, he regularly includes foods he believes support the body, such as garlic for inflammation, blueberries for brain health, wild salmon for the heart, turmeric, raw honey for immunity, and eggs and liver from free range animals. He positions these as practical choices rather than trendy hacks. Still, he presents them as personal preferences, not as medical prescriptions.
Some of his habits are more unusual, and they are the ones that tend to make people do a double take. He says he massages his face daily with a frozen cucumber because he believes it helps. “It reduces puffiness and refreshes the skin. It is affordable, natural, and effective,” he explains. He also talks about what he calls boring but powerful routines that add up over time. “It is about feeding your body, not punishing it,” he says, describing his mindset as care rather than control.
Brandao lists additional practices he believes support his energy and appearance, including sleeping on his back to avoid wrinkles, using mouth tape to encourage nasal breathing, dry brushing before showering, and staying hydrated. He says he pays attention to fiber and keeps protein steady to support muscle. He also mentions magnesium glycinate for better sleep and a silk pillowcase as part of his routine. He treats stress like an aging accelerator and tries to manage it with journaling and gratitude. “A calm mind supports a younger body. Stress ages you faster than time,” he says.
There is one ritual he says he never skips, and it is simple enough to fit into any morning. He drinks ginger in the morning because he believes it helps him feel sharper and more energized. “It boosts energy, clears the mind, and stimulates digestion. It sets the tone for the whole day,” he says. Brandao, who is originally from Brazil, says he wants his story to shift how people think about getting older. “The goal is not to look younger than everyone else. The goal is to feel strong, confident, and full of energy at any age,” he says, before finishing with one last reminder. “The number on your birth certificate does not define your future. Your habits do,” he concludes.
Stepping back from his personal routine, the broader ideas he leans on are well known in basic health and fitness circles. Resistance training is commonly associated with maintaining muscle and supporting everyday function as people age, especially when paired with adequate protein and recovery. Cardio exercise is often recommended for overall cardiovascular conditioning and stamina, which can influence energy levels throughout the day. Sleep quality and stress management can also shape how people feel, since poor sleep and chronic stress can affect mood, appetite, and motivation. Even simple nutrition choices can matter because ultra processed snacks and sugary drinks tend to make it easier to overshoot calories while missing fiber and micronutrients.
If you have tried any habits like Brandao’s, or if you think his routine is realistic or overhyped, share your thoughts in the comments.
