In a unique pairing of city and space, Porsche debuted its new fully-electric sedan, The Taycan, at The Eye at the Joule. Bright city landscape harkened a new bright new offer from the classic brand as guests enjoyed a warm evening and kept an eye on the future.
The 2021 Porsche Taycan is the first fully-electric offer from the brand and bears all the hallmarks and landmarks of a sports car. Curving lines, low-set and down-right sexy, this vehicle has the soul of sports car and is a welcome addition to the EV scene.
ABOUT THE EVENT
Surrounded by glittering towers and a maze of one-way streets rests in a pocket greenspace in the heart of downtown Dallas. Adjacent to the Joule Hotel is The Eye, a modern art installation that draws visitors from around the globe, 2 Porsche Taycans arrived on a warm Summer evening for an exclusive guest list, proud, emerging from the Covid-laced cocoon that enveloped the world, ready to be seen and witnessed.
Jeny Banian, chief marketing officer of Headington Companies during the Porche Taycan event at the “The Eye” on Thursday, May 27, 2021, in Dallas, Texas. (Michael Ainsworth) 
during the Porche Taycan event at the “The Eye” on Thursday, May 27, 2021, in Dallas, Texas. (Michael Ainsworth) 
Omar Parkman (75219) during the Porche Taycan event at the “The Eye” on Thursday, May 27, 2021, in Dallas, Texas. (Michael Ainsworth) 
during the Porche Taycan event at the “The Eye” on Thursday, May 27, 2021, in Dallas, Texas. (Michael Ainsworth)
A summer night wrapped guests in its magic and a feeling of levity and excitement descended upon the event while guests streamed around a Chalk Turbo S and a Neptune Blue 4S Taycan reveling in the freedoms afforded by a new season. A deejay kept the mood lively while guests were treated to light bites, sweet treats and savory nibbles like Wagu Beef Sliders from the Joule Catering. The evening’s sips included specialty cocktails like Electric Taycan by the Midnight Rambler.
ABOUT THE TAYCAN:
A first from the auto group known for the legendary 911 and the Panamera, Porsche delivers an electric four-door sports sedan that boasts more than in 750 horsepower and accelerates faster than a skydiver in free fall. Beautifully crafted and emboldened with the latest in modern technology, the Taycan is an exquisite display of care meeting form and function. Basing at just under $80k, this vehicle meets its audience exactly where they want to be… on the road, living life and having the best adventures.
Locally, you can find the Taycan at Park Place Porsche Dallas. Abroad and across the nation, visit here to find your local dealership. As always, if you want a referral to a great dealer, visit here. I’ll connect you from my personal list.
