A wave of TikTok videos has been giving people an unexpected peek behind the scenes of luxury fashion, and it all revolves around one question: what do these iconic houses give their own staff for the holidays. The clips are simple, often filmed at home and focused on the unboxing moment. Yet they’ve caught fire because they suggest that some of the biggest names in fashion reward employees with coveted pieces from their own collections. For many viewers, it’s a rare look at how luxury can show up in everyday workplace life.
One of the videos that kicked off the conversation came from Alvin, a Gucci employee in Germany. In his post, he reveals a gift that feels more like a milestone purchase than a standard seasonal perk. He unwraps a Gucci watch with a sleek metal bracelet and recognizable design details, presented in the brand’s signature packaging. The overall effect is polished and unmistakably Gucci, which is exactly what made the video so talkable.
The attention didn’t stop there, because Alvin followed up with another reveal that pushed curiosity even further. He shared that female Gucci employees received designer handbags as their holiday gifts. In the video, a black bag appears with a quilted finish, a gold chain, and the Gucci logo front and center. It’s the kind of accessory people save for, which is why the comments quickly filled with disbelief, admiration, and plenty of jokes about switching careers.
Soon, another creator added to the trend and widened the lens beyond Gucci. Tanya Bedi, who works for Louis Vuitton, posted her own clip showing what employees at the French fashion house received. Her video features the recognizable orange Louis Vuitton bag and a monogram card holder tucked inside. The gift is smaller than a handbag, but it carries that same unmistakable identity that makes luxury feel instantly legible.
@alvinjthn What we got for Christmas from Gucci as male employee. Grateful to be part of it 🙂 #christmas2025 #gucci #employeeappreciation #fyp #foryoupage ♬ original sound – Seventhu
What keeps these posts circulating is the mix of glamour and relatability. Many people are used to holiday gifts at work being practical, modest, or purely symbolic, so seeing designer pieces land as employee presents feels like a parallel universe. At the same time, the videos highlight that gifts can differ depending on the market and an employee’s role, which adds a layer of mystery to what’s happening beyond the frame. And because TikTok thrives on quick reveals, a single branded box can turn into a miniature cultural moment.
What do you think about companies gifting products from their own collections, and what’s the best holiday gift you’ve ever received from work? Share your thoughts in the comments.
