Voices, stories and experiences across generations, cultures connect in a different way. It is important that you meet people where they are, in the method that they will receive it. YouTube has become the preferred medium for this generation. Launching today on the American Public Health Association (APHA) YouTube Channel, “Barbershop Medicine’s” Dr. Italo Brown and Dr. Jamie Rutland will host an exclusive COVID-19 Q&A with guest expert Dr. Anthony Fauci.
ABOUT THE SHOW
“Barbershop Medicine’ allows distrust, health equity and healthcare disparities to be discussed freely in a place we trust. In some instances, we offer stories most of us never knew about American history and healthcare in the Black and Brown community,”Dr. Jamie Rutland
Funded by the #YouTubeBlack Voices Fund, in partnership with MACRO Television Studios , Drs. Brown and Rutland will continue engaging audiences in conversations about the importance of the COVID-19 vaccine. They will also spend time addressing the fear, vaccine hesitancy and concern about the virus and the vaccine in Black and Brown communities.
In this special, viewers will watch a local barber as he invites our medical experts – Dr. Italo Brown and Dr. Jamie Rutland – to join unfiltered conversations happening with local patrons and celebrity guests, including musical guest Masego. “Barbershop Medicine” aims to create a platform for dialogue and a means for securing answers based on science and provide insight and debunk any myths that are circulating for consumption.
“Sometimes, the source matters – especially for communities that bear the major burden of illness, but historically haven’t had a reason to trust the healthcare system. As both a product of those communities and a physician, I understand that tug-of-war. We are the bridge between the health challenges they currently face, and the healthy lives they could lead,”Dr. Italo Brown
AND WHY NOW?
“These latest YouTube Originals projects centered around educating the public about their health are helping to create an honest dialogue about how we can improve the wellness of our Black and Brown communities,” says Dr. Garth Graham, YouTube’s Global Head of Healthcare and Public Health Partnerships. “We’re excited to see the positive impact these Originals have and are thankful to our partners for their incredible work to bring these to life.”
For more information and to watch the upcoming special, visit here.