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EpicVIN shares with us why Monterey Car Week 2025 proved once again why it’s the most important week on the global collector car calendar.

Between multimillion-dollar auction sales and the elegant show cars at Pebble Beach, the event brought together the rarest machines in the world. EpicVIN’s research team analyzed the auctions and concours highlights to spotlight the vehicles and trends that defined this year’s celebration.

Auction Highlights: From Ferraris to Ladas

The auctions in Monterey are famous for setting records, and 2025 was no exception. EpicVIN tracked dozens of lots across RM Sotheby’s, Bonhams, Gooding & Company, Broad Arrow, and Mecum. Among the standout cars:

• 1961 Ferrari 250 GT SWB California Spider Competizione – our star of the week, which sold for well over $20 million at Gooding.
• 1993 Ferrari F40 LM by Michelotto – one of a mere 19 examples produced, estimated at $8.5–$9.5 million.
• 1989 RUF CTR1 “Redbird” – one of six Lightweight models, expected to bring $4.5–$5 million.
• 1968 Porsche 911R – a lightweight racing icon, valued at $2.5–$3 million.
• 1969 Dodge Hemi Daytona NASCAR – linked to Bobby Allison, projected at $2.5–$3.5 million.

Less the 7 Figures…

At the same time, not every car carried a seven-figure price tag. The variety of Monterey was evident in unusual offerings such as:

• A 1969 Volkswagen Beetle Limousine conversion.
• Lotus Etna Concept 1984 by Giorgetto Giugiar
• A modest 1984 Lada Niva 1600, estimated at only $15,000–$25,000.

EpicVIN’s takeaway: Monterey auctions are not just about rare Porsches and Ferraris, but about one-of-one cars with surprising narratives.

Pebble Beach Concours: Editor Favorites

While auctions capture headlines with dollar figures, the Pebble Beach Concours d’Elegance is where design and history take center stage. EpicVIN reviewed highlights chosen by Car and Driver editors, showing the diversity of this year’s field of 229 cars:

• 1931 Ruxton Sedan – notable for its tritone paint and early front-wheel-drive layout.
• 1937 Bugatti Type 57 Atalante Rolltop Coupe – one of just 11 built, driven 3,000 miles across the U.S. to the event.
• 1971 Lamborghini Miura P400 SV – restored to its original Auto Salon spec in metallic green.
• 1988 McLaren MP4/4 Formula 1 car – the dominant Senna/Prost machine that won 15 of 16 races.
• 1962 Shelby Cobra – the very first production Cobra, tied to Le Mans history.
• 1979 BMW M1 Art Car by Andy Warhol – hand-painted in a record 28 minutes and later raced at Le Mans.

Each of those selections showcases why Pebble Beach is different: It’s not merely about the rarest of cars, but about tales of creativity, design, and cultural significance.

“Monterey Car Week is where the collector car market shows its true face. Auction houses bring out the legends, while Pebble Beach reminds us that history and storytelling matter just as much as price tags. Our analysis shows that whether it’s a $20 million Ferrari or a humble Lada Niva, every car here represents a piece of automotive history,”

— Alex Black, CMO at EpicVIN.

Why These Results Matter

From multimillion-dollar icons to value-sensitive curios, Monterey Car Week 2025 had both markets covered. The auctions reaffirmed that blue-chip classics such as Ferrari, Porsche, and Bugatti are irreplaceable in value, but the concours validated the cultural significance of automobiles beyond value.

To collectors and enthusiasts, alike, EpicVIN’s report highlights a basic fact: Monterey is where the past, present, and future of the automotive world converge, and every car — whether breaking records or shocking the crowd — has a tale worth recalling.