It’s almost time for a one-of-a-kind fantasy adventure where magic and excitement collide right here in North Texas. VIBRANT Studios, under license from Hasbro and Wizards of the Coast, invites guests to experience the World’s Greatest Roleplaying Game® DUNGEONS & DRAGONS: The Immersive Quest. This all-new interactive experience debuts Oct. 15, 2025, at 2712 Central Expressway, Plano, Texas.
An Invitation to Experience the Immersive World of DUNGEONS & DRAGONS
DUNGEONS & DRAGONS: The Immersive Quest offers a groundbreaking fantasy adventure designed to delight guests of all ages. Participants begin their journey by choosing the type of adventurer they want to become, then embark on a mission to retrieve a powerful magical gem from the clutches of a fearsome dragon. This 16,000+ square foot multi-room experience features: live immersive theater, cinematic video storytelling, highly detailed scenic design, engaging soundscapes, interactive multimedia stations with themed food and beverages.
Following a successful debut in Toronto, where more than 30,000 guests experienced the adventure and led to an extended run through July 27 due to overwhelming demand — DUNGEONS & DRAGONS: The Immersive Quest arrives in the United States with the same larger-than-life adventure and fan-favorite features. The Canadian experience earned rave reviews for its expansive multi-room design, live immersive theater and interactive challenges, cementing it as a must-visit for both longtime players and newcomers to the world of D&D.
“For more than 50 years, DUNGEONS & DRAGONS has united millions of players through epic storytelling, boundless imagination and the thrill of adventure. After enchanting fans in Canada, DUNGEONS & DRAGONS: The Immersive Quest is now inviting U.S. fans to step inside the story, become the heroes of their own quest and see the magic of D&D come alive like never before,” said Matt Proulx, senior vice president, global experiences, partnerships and music at Hasbro.
“Our goal with this experience is to bring the magic of DUNGEONS & DRAGONS to life like never before,” said Eric Brouillet, president and founder of VIBRANT Marketing. “Every element has been thoughtfully designed for authenticity, immersing both longtime fans and first-timers into the rich and dynamic world of D&D. This is an epic adventure for the whole family.”
About the Game
Guests begin their quest in the Destiny Room, a mystical space between worlds where they transform into adventurers and step fully into the universe of DUNGEONS & DRAGONS. The journey kicks off with a visit to the Yawning Portal, the legendary inn and tavern from the D&D universe. From there, they set off to protect the city of Waterdeep, exploring ancient dungeons, navigating strange and magical environments and facing a series of thrilling challenges. Along the way, they’ll encounter iconic DUNGEONS & DRAGONS creatures such as: The Beholder, The Roper, The Gelatinous Cube and many others. Their journey culminates in a climactic final showdown with a powerful dragon.
After the adventure, guests can relax with DUNGEONS & DRAGONS-themed snacks and drinks, strike a pose with the legendary paladin STRONGHEART during a unique photo experience and browse a marketplace full of themed merchandise and memorabilia. DUNGEONS & DRAGONS: The Immersive Quest will remain in Plano for four months, before traveling to its next city in the United States.
What to Know:
WHAT and WHERE:
Dungeons and Dragons: The Immersive Quest Experience
2712 Central Expressway, Plano, TX 75074
How does the process work?
There will be time slots available every 15 minutes. The Immersive Quest experience lasts approx. 60 minutes, and attendees can spend unlimited time at the market with themed food and drinks, merchandise, and more.
Do I need to have played the game?
Nope. You don’t need to have played DUNGEONS & DRAGONS before to enjoy the experience. The experience of The Immersive Quest is designed to be a wonderful entry point for anyone curious about the magical world of DUNGEONS & DRAGONS. That being said, longtime fans of the franchise will feel right at home.
What ages is this for?
The experience is recommended for participants aged 8 and up.
TICKETS:
General tickets start at $34.90 and go live on the official website Sept. 3, 2025. Here.
SCHEDULE
Monday: Closed
Tuesday: Closed
Wednesday: 3 p.m. to 9 p.m.
Thursday: 3 p.m. to 9 p.m.
Friday: 3 p.m. to 9 p.m.
Saturday: 10 a.m. to 9 p.m.
Sunday: 10 a.m. to 9 p.m.
Leave a Reply to mymissav.cc Cancel reply