In a world where shortcuts and rapid production have become the standard rather than the exception, Ford reached out to Rodeo legend and custom buckle maker Andy Andrews to create a custom buckle with key fob holder celebrating the iconic F-150.
A Custom Buckle Built with Love
Meet the “Truckle”, a limited-edition belt buckle that debuted at the State Fair of Texas. It’s designed to securely hold your Ford Trucks key fob and add just the right touch of sparkle and shine to your everyday western wardrobe. Custom-crafted of enduring metals and synonymous with the enduring spirit and the sparkle of Texas, Ford wanted to create an innovation that carried over the themes of “Built Ford Tough”. The beloved truck brand also wanted to celebrate the promises of capability and functional beauty in a unique way that speaks to the hearts and minds of special community of truck buyers.
Enter Andy Andrews
Actual cowboy and former bull rider, Andy Andrews knows the pride and legacy worn with a belt buckle. He has been around the western fashion scene since the early 1980s, and when Ford was hunting a custom belt maker, hats tipped toward Andrews’ shop, A Cut Above Buckles. Well-known for crafting beautiful trophy buckles with delicate details that are made with pride and celebrate the journey, Andy Andrews has an eye for design and a knack for making miracles out of metal.
A Partnership to Honor the F-150 and the Spirit of America
When the call came, Andrews was beyond delighted to pair up with the iconic brand to create something new and almost unheard of to celebrate 50 years of the F-150… a new multi-functional buckle. Andrews and Team collaborated with Ford to turn the accessory into a wearable tool that securely holds your fob and allows you to go hands free without worrying about losing your keys. The simplicity and modern magic of the buckle is a sweet blend of innovation and glamor. A wearer simply places the Ford Trucks key fob into the buckle and then when the wearer approaches the truck, it automatically unlocks and then when the wearer walks away it automatically re-locks the vehicle creating true hands-free access.
Western Heritage meets Modern Technology
The blend of classic western trophy heritage with the modern technology is the wearable innovation that truck lovers didn’t know they needed but apparently craved. The first limited edition run of buckles in collectible blue boxes sold out within days of the 2025 State Fair of Texas. The market has spoken and there are more on the way.
To secure yours, visit here.
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